Saturday, September 20, 2008

Secrets to Home Based Business Success - Why You Should Have a Squeeze Page

A squeeze page is a web page that is designed to "squeeze" contact information out of a visitor. They are generally simple and to the point. The theory behind sending your traffic to a squeeze page rather than directly to your sales page is that the average person needs to see an add more than 7 times before he or she will feel comfortable enough to buy. Buy sending your traffic to an incentivided free offer, you have a chance to capture the contact information and build a list of targeted leads who you can then market to over and over again.

But keep in mind that you MUST offer REAL value to your subscribers. If you do not over deliver to your subscribers and give them real value, they will unsubscribe in no time.

A squeeze page should consist of the following 3 things:

A headline that explains what you are offering.
A list of benefits that the prospective subscriber will receive.
An autoresponder sign up form (web form).

That's basically it. While your benefits do need to be enticing, less is more when it comes to your squeeze page. If you have too much information your visitor may become fatigued and click away.

It doesn't take much knowledge to design a simple html squeeze page, however, if it is simply not something you are ready to take on by yourself, you can either buy a pre designed squeeze page and alter it or higher someone to do it for you for as little as $30 - $50 through sites such as scriptlance.com or getafreelancer.com.

Don't worry about getting everything perfect right away. The goal is to get going. You can improve things along the way.

Download my FREE report in which I share my secret strategies for Making Money Online.

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Biz Ideas 4u